Hello, firstly I would like to just say thank you for visiting my website. I’m Paul Haywood FGA DGA, the founder and owner of Haywoods Jewellery.
That is me in the picture, I had just been awarded the Gwyn Green award (which explains the big grin!).
I thought I would use this page to give you a bit of background on me and also Haywoods Jewellery as I have always been fascinated by reading and hearing about how people and businesses got to where they are, so I decided to do my own history page!
How I Got Started in the Jewellery Trade
I don’t have a traditional story of how I got started in the trade as I never did an apprenticeship or worked for a jewellers, in fact how I got started was more good fortune than planning.
After a few years working in dead end jobs after leaving school, I decided to get myself a “proper” career and as I have always been pretty good with numbers, something in finance seemed like a logical option. So I went and studied business at college before I began specialising in accountancy.
While a potentially financially rewarding and stable career choice, I found it incredibly boring and in no way could I see myself doing this for the next 40+ years. So while I took a short break from my studies, I took a job at a pay day loan company (remember those?) and while the majority of the work was pretty tedious, once aspect of the job I loved was buying in gold. As soon as I had been trained, I developed gold fever!
This lead me to getting a job with a pawnbrokers as I hoped to learn more about jewellery and gemstones but we mostly dealt in electronics and while I loved the hustle of the job, I wasn’t learning what I wanted to.
At this point, I suffered a rather unfortunate injury, well re-injury that meant I wasn’t able to continue working in the shop, so I decided to go out there and start my own business and although my original goal was to become a pawnbroker in my own right, I ended up staying on the jewellery side of things.
I don’t want this to sound like a bragging section but alongside running Haywoods Jewellery, I have been actively studying and growing my knowledge about the industry and in particular Diamonds and Gemstones.
Since attending my first Gemmology lesson at the School of Jewellery, I have achieved the following:
- 2017 – Gem-A Gemmology Diploma
- 2018 – Gem-A Diamond Diploma – passed with distinction
- 2018 – Recipient of the Gwyn Green Award for the finest results achieved in the Gem-A Diamond Diploma in the greater Midlands area.
- 2020 – GIA Applied Jewelry Professional
The Haywoods Jewellery Story
So that is enough about me, what about the business?
I don’t want to cover every little detail, so I will summarise the main milestones below and I hope you enjoy reading a little about our story.
Ebay Store is Launched
The first sales outlet we ever had was our Ebay store. It generated over 8,500 sales and we got over 4,300 positive feedbacks.
Launched our First Website
Nearly 18 months after getting started on Ebay, we launched our first ecommerce website.
Changed Name to Diamond Avenue
In retrospect, not the greatest decision ever made but we live and learn!
Brought back the Haywoods Name
After a couple of difficult years, I went back to the Haywoods name.
Launched the Current Haywoods Jewellery Website
A complete overhaul of our online presence including a new website and logo.
Started the Haywoods Jewellery Blog
This is honestly one of my biggest regrets and wish I had done it sooner! I missed out on so much potential content.
Started the Haywoods Jewellery YouTube Channel
As with the blog, this is something that I wish I had done a lot sooner, even though being in front of the camera is a bit intimidating.